2025 South Bend Pride Sponsorship Guide
WHO WE ARE
The LGBTQ Center is Northern Indiana's only center dedicated to the promotion of LGBTQ+ experiences and inclusivity. Our purpose is to create a community where every individual is valued, respected, and empowered.
We strive to offer programming and support for a wide range of community needs, including:
Social groups
Peer-led support groups
Group and individual counseling
Suicide prevention
STD/HIV testing and education
After-school help and tutoring
We also provide:
The Rainbow Locker for clothing, hygiene products, and trans-specific needs
A Lending Library of LGBTQ+ literature and reference materials
A variety of year-round events aimed at bringing the community together
We celebrate and cultivate the creativity, health, and well-being of all people, regardless of race, age, class, ethnicity, religion, (dis)ability, gender identity, or sexual orientation.
We advocate fiercely for the dignity and visibility of LGBTQ+ individuals and work collaboratively with businesses, schools, and organizations to build a more inclusive Michiana.
Why Pride 2025 Matters More Than Ever
This year’s theme, Live Your Pride, is both a celebration and a rallying cry. In an increasingly uncertain political climate, it’s more important than ever to ensure our LGBTQ+ community in Northern Indiana feels seen, heard, and celebrated.
When you sponsor South Bend Pride, you’re not just aligning your business with joy and celebration—you’re helping create a visible, vibrant space of safety and belonging. Your support fuels programming, builds community, and signals to thousands of LGBTQ+ people and allies that they are not alone.
Together, let’s make 2025 the loudest, brightest, and most impactful Pride yet.
Key 2025 Pride Events
While more events will be announced in the full Pride Guide, here are two major opportunities already confirmed:
Pride Night at the South Bend Cubs – June 17, 2025
South Bend Pride Festival at Potawatomi Park – June 21, 2025
Each event offers sponsorship opportunities and promotional reach across thousands of attendees.
Sponsorship Tiers
Presenting Sponsor – $5,000
Recognition on all promotional materials as:
“Presented By…”Every Social Media Posts (including ads) (min 6)
Logo on Shirt backs
Logo on Banner
App visibility
Priority listing on Sponsor list
5 free shirts + 2 Tote Bags
Poster to hang up in business
Call out during the event
2 free booths at Pride
Tier 2 Sponsorship – $2,500
Social media Posts (not ads) (max 3)
Logo on Shirt backs
App visibility
2nd priority listing on sponsor list
2 free shirts
poster to hang up in business
Call out during event
1 Free Booth at Pride
Tier 3 Sponsorship – $1,000
Social Media Post (not ads) (max 1)
Logo on Shirt backs
App visibility
3rd Priority listing on sponsor list
Poster to hang up in Business
1 Free Booth at Pride
Tier 4 Sponsorship – $500
1 Social Media Post (not ads)
app visibility
listing on sponsor list
poster to hang up in business
The South Bend Pride app isn’t just a guide—it’s a fully interactive experience. Attendees will use the app as their digital passport, checking in at events throughout June to earn entries for a prize drawing. This means consistent app engagement all month long—and more eyes on your brand every step of the way.